GEO AUDIT • AI SEARCH VISIBILITY
Your Customers Are Asking AI. Is It Recommending You?
Right now, people are typing “Who’s the best plumber near me?” into ChatGPT. They’re asking Perplexity for recommendations. Google’s showing AI-generated answers above the traditional results. If your business isn’t in those answers, you’re not ranking low — you’re invisible. Completely absent from a channel that industry analysts expect to handle a substantial and growing share of search queries in 2026 and beyond.
Our GEO Audit shows you exactly where you stand — and what to do about it. No jargon, no 50-page report. Just a clear, prioritised action plan.
For most businesses, that’s the beginning of an ongoing process — not a one-time fix. AI models update. Competitors improve. New platforms emerge. The businesses that stay visible are the ones that keep working at it.
By Andy Norman, Founder | 30+ years in technology
Quick Recap
- •A GEO audit (Generative Engine Optimisation) measures how visible your business is in AI-generated answers — ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini
- •For UK SMEs that rely on being found online, especially those already investing in SEO or Google Ads
- •Quick Check from £247 one-off · Full Audit £497 · Audit + Fix £997 · Retainer from £497/month — see full pricing
- •All audits delivered within 24 hours
- •GEO is ongoing work — most clients start with an audit, then move to a monthly retainer
What Is GEO?
GEO — Generative Engine Optimisation — is SEO’s sharper sibling. While SEO gets you ranking in Google’s blue links, GEO gets you cited in the AI-generated answers that are increasingly replacing those links.
When ChatGPT recommends a business, it doesn’t scroll through search results. It pulls from content it trusts, understands, and can verify. Getting into that answer requires a different approach: clear content structure, proper schema markup, strong authority signals, and extractable statements AI can confidently cite.
Most small businesses haven’t done any of this. Which is exactly why it’s an opportunity right now.
What Our GEO Audit Covers
AI Visibility
We test real prompts your customers would use across ChatGPT, Perplexity, Google AI Overviews and Claude. How often do you appear? How are you described?
Citation Readiness
Can AI actually quote your content? We check for clear statements, attributed data, and extractable insights.
Technical Setup
Schema markup, robots.txt, llms.txt, site speed, mobile-readiness, structured data.
Content Structure
Does your site answer questions directly? FAQ coverage, heading hierarchy, answer density.
Authority Signals
NAP consistency, directory listings, review profiles, brand mentions across the web.
Competitor Gaps
Where competitors are getting cited and you’re not. Which prompts they’re winning.
Packages
All prices ex-VAT. Full pricing page
Quick Check
£247
- •AI visibility test across 4 platforms
- •10 real customer prompts tested
- •Citation readiness score
- •Top 5 priorities
- •Loom video walkthrough + 1-page PDF
- •Delivered within 24 hours
GEO Doesn’t Happen Overnight
The audit tells you where you stand and what’s broken. The fix gets you in front of AI search for the first time. But staying there is a different problem.
AI models update their training and retrieval systems every few months. ChatGPT Search rolls out new indexing. Perplexity changes which sources it trusts. Google AI Overviews shifts what it surfaces. Your competitors aren’t standing still — they’re fixing the same things you are.
A business that does a one-off audit and never revisits it will see its AI visibility erode. The citations you earn today aren’t guaranteed tomorrow. Content needs refreshing, schema needs maintaining, new questions your customers are asking need answering.
Think of it like SEO was in 2010.
The businesses that treated it as a one-time job lost their rankings within a year. The ones that kept at it built positions that compounded. GEO is the same, but the window to build an early advantage is shorter.
Monthly GEO Retainer
From £497/month, rolling monthly after an initial 3-month foundation period. Most clients start with a Full Audit or Audit + Fix, then move to the retainer once the foundations are in place.
What’s included monthly
- •AI citation monitoring across 5 platforms
- •Content updates based on what AI is now rewarding
- •Schema maintenance as standards evolve
- •New Q&A content for emerging search prompts
- •Monthly report showing citation movement
- •Quarterly strategy call
Why it takes 3 months
- •Month 1: Audit findings implemented, foundations fixed
- •Month 2: AI engines begin re-indexing your updated content
- •Month 3: First measurable citation improvements visible
- •Month 4+: Ongoing optimisation compounds the gains
Who This Is For
- •Trades businesses
- •Professional services
- •Local businesses with defined service areas
- •MSPs and IT companies
- •Any SME/SMB that relies on being found online
Why Us?
We’re not an SEO agency sticking “AI optimisation” on the menu because it’s trendy. We build AI voice agents, chatbots and automation workflows every single day. We understand how AI systems retrieve, evaluate and cite content because we work with the same technology stack.
Based in Hampshire. UK-wide. 30+ years in service business technology.