GENERATIVE ENGINE OPTIMISATION
Generative Engine Optimisation Agency
Your next customer isn’t Googling you. They’re asking ChatGPT — and it’s recommending someone else.
GEO is the work that puts your business inside AI answers. We do it for ourselves, we can prove it, and we’ll show you exactly where you stand — free.
48-hour turnaround. No call required. No obligation.
Prefer the full picture? The GEO Audit is £247 →
When AI answers, most businesses don’t exist
Ask ChatGPT to recommend an accountant in your town. Ask Perplexity for a reliable emergency plumber. Ask Google’s AI Overview which agency to hire. You’ll get two or three names and a summary. Everyone else is invisible.
That’s not a future problem. AI Overviews already sit above the organic results for a growing share of UK searches, and ChatGPT handles millions of “who should I use” questions every day. The customer never sees a list of ten blue links. They see an answer.
If you’re not in the answer, you don’t come second. You don’t come anywhere.
Your SEO can be working and you’ll still lose
Here’s the uncomfortable bit: you can rank page one on Google and still be absent from AI answers. The engines don’t pick citations the way Google ranks pages. They favour businesses with clean entity data, structured markup, citable content, consistent facts across the web, and mentions on sources the models trust.
Most UK small business websites have none of that — not because the businesses are bad, but because nobody’s done the work. Meanwhile the two or three competitors who have done it are quietly taking every AI-referred enquiry in your area. You’ll never see it happen. There’s no ranking report for work you never knew existed.
What is generative engine optimisation?
Generative engine optimisation (GEO) is the practice of structuring a business’s website, data and off-site presence so that AI engines — ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews — cite and recommend it in their answers. Where SEO earns rankings in a list of links, GEO earns inclusion in the answer itself.
It’s not a dark art and it’s not a gamble. It’s a checklist of technical and content work, done properly, then measured: are the engines mentioning you or not?
What we actually do
Citability optimisation
We restructure your key pages so AI engines can lift clean, quotable answers from them. If a machine can’t quote you, it won’t cite you.
Schema & structured data
Machine-readable facts about your business: services, prices, location, credentials. The engines stop guessing and start stating.
llms.txt & AI crawler access
We make sure the AI crawlers can reach your site and hand them a map of what matters. Most sites block or confuse them without knowing.
Entity & citation building
Consistent facts about your business across the directories and sources the models actually read. This is where citations are won.
AI answer monitoring
Monthly checks across ChatGPT, Claude, Perplexity, Gemini and AI Overviews. You see exactly where you’re mentioned, where you’re not, and the trend.
Proof
We don’t just audit AI visibility — we’ve got it.
Ask ChatGPT, Claude, Gemini, Grok or Perplexity about AI automation and Antek turns up in the answer — cited in the response, not buried on page two. That’s exactly the result our GEO Audit is built to get you. Tap any engine to see the receipt.
answer engine optimisation
You’ll also hear this called answer engine optimisation (AEO) — tuning content for the question-and-answer formats AI engines prefer. We treat AEO as part of the job, not a separate invoice. Every GEO engagement includes it.
GEO vs SEO — do you need both?
| SEO | GEO | |
|---|---|---|
| Goal | Rankings in links | Inclusion in answers |
| Where you appear | Google results page | ChatGPT, Claude, Perplexity, Gemini, AI Overviews |
| How it’s measured | Positions and clicks | Citations and mentions |
Most businesses need both, weighted by where their customers ask. If you want the SEO side handled too, that’s our AI SEO service.
Free AI Visibility Check
Tell us where to look. Within 48 hours you’ll get a plain-English summary of whether ChatGPT, Perplexity, Gemini and Google’s AI Overviews mention your business — and what to do if they don’t.
Pricing — start free, escalate only if it’s worth it
AI Visibility Check — Free
Where you stand across the engines, in plain English, within 48 hours. No call, no obligation.
GEO Audit — £247, one-off
The full scored report: citability, schema, llms.txt, crawler access, entity consistency, competitor citations — and a prioritised fix list you can action with anyone, not just us.
GEO Retainer — from £497/month
We do the fixes, build the citations and monitor the engines monthly. Projects from £997. No long contracts.
If the audit finds nothing worth fixing, we’ll tell you that too. We’d rather keep the reputation than the £247.
How it works
Check
Free, in 48 hours. We tell you where you stand across the engines.
Audit
A scored report with a prioritised fix list you can action with anyone.
Fix
We do the work, or hand you the list to run yourself.
Monitor
Monthly citation tracking so you can see the trend, not guess at it.